Cross-Border Brand Partnerships Enabled by Banks and the DLC Network
The Digital Local Currency Program (DLC) acts as a bridge — not only between financial institutions but also between local brands in the destination country and banks in the origin country where visitors, students, and diaspora reside.
Through DLC’s regulated framework, a bank in the origin country can integrate offers, promotions, or loyalty programs from partner brands in the destination country directly into its banking app or e-wallet interface. This creates a seamless, fully compliant marketing channel that reaches users before they even travel.
For example:
A Turkish hotel chain or retailer can partner with an Indian or European bank through the DLC network.
That bank can promote exclusive in-destination offers — payable in the destination’s Digital Local Currency — to its users at home.
Users can BUY, KEEP, and SPEND that local currency before arrival, giving brands a head start on customer engagement and sales.
This model benefits every participant:
Banks gain new transaction volume and cross-border engagement opportunities.
Brands gain access to foreign customers before they arrive — at no additional acquisition cost.
Governments and Regulators benefit from fully traceable, compliant, and cashless inflows.
In essence, DLC transforms foreign banking relationships into cross-border marketing alliances, aligning the financial interests of origin banks with the commercial goals of destination brands — all under one standardized, government-aligned framework.